Thursday, August 5, 2010
Why Do So Many Online Businesses Fail at Targeted Internet Marketing?
Targeted Internet marketing is the best way to promote online. Based on what I see everyday online not everyone agrees with me. Why is it that so many online marketers fail to target their efforts?
What Target Internet Marketing Is Not
1. Running ads blindly in a traffic exchange without categories is not targeting your marketing. All you are doing is hoping your ad catches the eye of someone and they click on it. If you are going to do traffic exchanges at least get your ads in the categories of people who are interested in seeing it.
2. Making a blog post and not bookmarking it. If you are new to the business you need to be bookmarking your posts so search engines and readers can find it.
I hear every day how people complain about how little traffic they get to their blog. You can be proactive when you are targeting your marketing this way. You should do this until you build a large RSS Feed subscriber base and know people are reading what you write.
3. Promoting products via email marketing that don't relate to your list. It is amazing to me how Internet amateurs will promote so many products to their email list.
If you have a list that is based on offering tips on staying healthy what is the point of promoting Internet advertising products to it. The same thing is true if you have a home business email list and you are trying to promote pet products. It doesn't make sense and it is a good way to get people to unsubscribe from your list.
4. Do affiliate marketing with a niche in mind. Running an affiliate business that offers a variety of products is a sure way to fail.
You want to promote the products you are selling to the audience that is interested in them. Then when you do advertising of any type your chances of making a sale increase. For some reason people struggle when it comes to determining what niche they want to be in.
Thankfully there is a lot of quality training available in membership sites. Once you choose your niche established you can decide how to target it the best way.
These are a few useful tips on doing targeted Internet marketing. If you will keep in mind how you go about doing targeting the online marketing you are doing your online business does not have to fail.
Suzanne Morrison is on the staff of the Affiliate Power Group where they help people learn affiliate marketing. Check out their affiliate marketing help if you need help making money as an affiliate marketer. It offers Internet marketing coaching and helpful tips on doing affiliate marketing the right way.
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